Peloton Sues Lululemon in Escalating Fight Over Bike Company’s Clothing Line

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Peloton Sues Lululemon in Escalating Fight Over Bike Company’s Clothing Line
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Fitness brands Peloton and Lululemon used to be marketing partners. Now they are fighting in court over Peloton's new line of athletic apparel.

Peloton Interactive Inc . sued Lululemon Athletica Inc., asking a federal court to declare that it didn’t infringe on athletic designs, weeks after Lululemon sent a cease-and-desist letter over the bike company’s new clothing line.

The lawsuit, filed in the Southern District of New York on Wednesday, follows the launch in September of Peloton’s

 

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