AT&T to Sell Xandr Advertising Business to Microsoft

, the companies said Tuesday morning. Microsoft said that Xandr “strategically complements Microsoft’s current advertising offerings,” while AT&T will be able to continue to deleverage and focus on its core data business.acquired the advertising platform AppNexus in 2018

for $1.6 billion, and relaunched it as Xandr the next month. The goal at the time was to leverage AT&T’s first-party phone data with Xandr’s advertising technology and WarnerMedia’s content to create an advertising business that could rival that of Google or Facebook.

Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen

Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.

These 8 money-losing stocks could bring you big gains come JanuaryOPINION: These stocks stand a good chance of rebounding significantly in January. You might consider placing buy limits well-below the current market on a basket of them.
Herkunft: MarketWatch - 🏆 3. / 97 Weiterlesen »