Travel Is ‘Roaring Back' — But the Industry Might Not Be Ready for a Boom

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Despite the omicron variant, travelers are making plans to hit the road this year, whether the industry is ready for them or not.

Travel in 2022 will be even busier than before the pandemic, said Brandon Berkson, the founder of the New York-based travel company Hotels Above Par.

Ben Drew, president of the TripAdvisor-owned travel company Viator, said in December that the demand for upcoming travel is"extraordinary."Beach and mountain destinations are popular, with bookings rising 1,665% to Tulum, Mexico and nearly 700% to Denali National Park from 2019 to 2021, according to Viator.

Viator's 2022 data shows bookings are also increasing from summer to fall, a time when travel typically slows down. "The speed and force of demand could catch some travel industry players off guard," he said."Airlines, for instance, could struggle to re-hire pilots. Moreover, pilots might need additional training and skill refresher programs."Some 62 million travel-related jobs were lost in 2020, according to the World Travel & Tourism Council.

 

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