"Our vision is to transform child care from a paint point to a culture of support and to alleviate the common feeling among young families that they are set up to fail," said Darien Williams, cofounder and co-CEO of Brella."We're also dedicated to creating a more valued career path for early educators. For child care to work, it has to truly serve all three of its constituents - children, parents, and educators.
Wolff and Williams described their centers as thoughtfully designed to provide age-appropriate sensory experiences, spaces, and materials for all children."Compared to traditional centers, whose environments are often over-stimulating and challenging for children on the spectrum to process, we designed our color palette, materials, and sequences of rooms to promote calm and focused engagement across all areas of development," Williams said.
"Brella brings child care online with a custom app that gives parents complete control over their child care schedules, accounts, and payments," said Melanie Wolff, Co-CEO and Co-Founder of Brella."Parents now have a high-quality child care and education option that truly responds to their individual family's needs."
As Wolff explained, Brella was created in response to an industry that was already in crisis before the pandemic."The pandemic merely exacerbated the problems in child care and early education that had already existed for many families- namely lack of supply, lack of flexibility, and lack of support," Wolff shared."The pandemic has unfortunately exposed how unfriendly and unsupportive the world can be for young families.
This new funding round will further support Brella's mission by allowing the company to expand its offerings with recent locations, continue to develop its proprietary technology. In addition, these exceptional teachers are paid nearly twice as much as the industry average and provide advancements in the often-ignored child care industry by curating Brella's service to the ever-changing needs of every family.
It’s about time.