SME Diaries: Covid-19 made our corporate-gift business model irrelevant. Here's how we adapted

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In this instalment, Mr Danny Zhang, co-founder of Gift Market, describes the toll the pandemic took on his corporate gift business, and how he turned it around with the help of experienced consultants and mentors.

Gift Market was founded in 2013 to help our clients build relationships with their stakeholders through memorable corporate gifts.

But as Covid-19 became a global pandemic with no end in sight, uncertainty and fear started to set in.I was preparing for the birth of my first child. What was I going to tell my six-month-We soon came to the painful realisation that our business model was no longer relevant.But how? It was unprecedented and we were not confident we could transform the company successfully, so we sought help.

Although physical events were cancelled and most people were telecommuting, our clients still needed to cultivate their stakeholders.for our clients, starting from consultation for the right gifts, sourcing, packaging, all the way to delivery.

 

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