The wave of acquisitions, especially the deals for Activision Blizzard and Bungie, also make previously unfathomable ideas that much more possible. Could Sony buy Square Enix to makeAssassin’s Creed? Would Nintendo buy Sega Sammy to make Sonic a first-party franchise? If you had asked me in December, I would have laughed at all of those ideas, but now, I don’t think I’d bat an eye.
Sony is also signaling that there could be more acquisitions to come. “We should absolutely expect more,” Ryan told. “We are by no means done. With PlayStation, we have a long way to go.” Sony’s deal for Bungie isn’t complete yet, but another major studio acquisition seems inevitable at this point —
They're buying studio because Microsoft are buying all the studios