When lockdown restrictions eased and weddings were once again taking place he was able to return to his core business of wedding and portrait photography. However, the virtual tour business had become too successful to put to one side.
CEO Alex Ramamurthy says: “After a week of sulking, my cofounder and I decided we needed to pivot. Lockdown enabled us to bring our events to McCarthy Stone's homeowners online, directly through their devices.”
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Small-business pandemic trends that are here to stayMany small-business owners have embraced pandemic-era trends for the long haul — not just to adapt to public health guidelines, but to diversify and grow revenue.
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