Selling Snoopy: How Peanuts Fashion Became Big Business

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Gucci, Marc Jacobs, H&M and more have designed apparel using art from Charles Schulz’s treasured comic strip. Between the clothing collaborations and an Apple+ content deal, Peanuts must grow without sacrificing its original spirit, writes rorysatran.

If your Valentine is a Peanuts fan, you’re in luck. While your sweetheart curls up in front of a rerun of the animated special “Be My Valentine, Charlie Brown,” you can shop online for any number of Peanuts-themed V-Day gifts: a Snoopy-and-Woodstock charm bracelet from Alex and Ani; matching family pajamas from Hanna Andersson printed with Snoopys clutching hearts; a full skirt from Unique Vintage printed with an image of the Peanuts gang; J.

Today, the Peanuts brand is everywhere. Clothing accounts for about a third of the merchandise sold, which also includes home décor, publishing, toys and gifts. And the Peanuts franchise is being introduced to a new generation thanks to a 2020 Apple+ deal to air its classic specials and create new shows and movies.

 

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rorysatran I'd rather sell Winnie the Pooh merch.

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