Nigerian entrepreneur 'changing lives' with personal finance app for racialized communities | CBC News

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Akeem Adebisi created app after seeing marginalized Winnipeggers struggle with their finances. | CBCNews

Akeem Adebisi created app after seeing marginalized Winnipeggers struggle with their financesAkeem Adebisi, left, created the app AjoPro in Winnipeg in 2019, to help racialized communities manage their finances.

When Nigerian-born Akeem Adebisi moved to Winnipeg with his family in 2015, he noticed the local racialized community was having trouble navigating the banking system and making ends meet. Banking barriers: How the Canadian financial sector excludes Black entrepreneurs, stifling innovation "This is the challenge that most folks face when they come to Canada … if the banking system is not helping you."Why a Nigerian-born entrepreneur created an app to help racialized communities manage their financesAdebisi, who comes from a family of entrepreneurs, decided to find a solution — all while navigating his new telecommunications job, where he said he frequently encountered racism from clients.

 

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