, Sage, revealed that today’s new reality is forcing the chief financial officer role to reinvent itself, from using the figures to report on what is, leaders in finance now need to be strategic storytellers who are able to turn data into compelling accounts that interpret trends in time to predict the future of their organisations with accuracy and agility. And if the past few years have proven anything, it’s that leaders in finance have what it takes to make this transition.
For this reason, respondents said that one of their top three priorities is gaining quicker access to meaningful insights from financial data is one of their top three priorities. At the same time, they understand that without better financial technology, their ability to forecast revenue and efforts to support remote working and turn data into communicable and strategically relevant information are fruitless.
With this in mind, unsurprisingly, digital transformation and digitisation are still high up on the CFO’s agenda, with a strong emphasis on bringing cloud-based financial software into the business. The research revealed that it isn’t only current cloud users who are expressing enthusiasm for the cloud, but those who are galvanising to make the change.