2. Upgrade the systems on the backend
“With scale comes complexity,” says Sigrun. “You can’t just have your client base in a simple system. You need a more robust system so you can see what journey people took to find you— especially for big marketing campaigns. You want to know what freebie worked, which blog post connected them to you. All this tracking allows you to scale more because you know where people are coming from and what they’re interested in.
The bottom line is that when you are growing a business, what got you to this point won’t get you the next. You need to change your systems, mindset, and business structure so that it will accommodate growth in your business. Mastering these key points will set you up for tremendous financial success in your business.
This is a great read! Great for women who want to run their own business. Highly motivating.