The cloning process is painless: The subject sits in front of a camera for about 40 minutes, reading a special script. The footage and audio provides Synthesia’s algorithms with enough examples of a person’s facial movements and how they pronounce different phonemes to mimic their appearance and voice. After that, generating a video of a person’s ARI is as easy as typing out what they should say. The technology can display different backgrounds.
Like all Synthesia clients, EY is required to get a person’s consent before making a digital version of them. The accounting firm says access to the ARI-creation tools is carefully controlled to prevent unauthorized or ill-considered use. “When you have a technology presenting a human-like appearance, it’s a fine line from comforting to eerie,” Woolley says. Her research suggests that rushing to embrace video can sometimes be a mistake. There is evidence that video calls can make it more difficult to communicate or solve problems, because visuals can distract from the content of a conversation.
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