China's Smartphone Market Could Plunge 20% as Covid Cases Spike — But Apple May See Growth

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Android players such as Xiaomi could fare worse than Apple which continues to fill the gap left by Huawei in the premium segment of the market, analysts said.

in Shenzhen due to Covid. During Covid outbreaks, China has attempted to keep factories up and running as much as possible to reduce disruption.China's smartphone shipment decline in the second quarter will be"mainly due to the weaker momentum of the Android market," IDC's Wong said.

Android is Google's smartphone operating system. Chinese brands run a modified version of these. Android phone vendors include Chinese smartphone makers like"The Android segment in China remains a brutal marketplace, with half-a-dozen brands fighting fiercely on price for a piece of a shrinking Android pie," Strategy Analytics' Mawston said.

However, Apple could fare quite well. Shah said that Apple could see a decline of around 4% to 5% in shipments in the second quarter, but that is partly seasonal as the effect of brand new product releases wears off. Apple released its newest products toward the end of last year.

 

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