American dream: when Australian sport tries to crack the US market

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Russell Crowe and Hugh Jackman could be key in taking an NRL game to the US, but it would not be the first time an Australian code has made the journey

Actor and co-owner of South Sydney Rabbitohs Russell Crowe prior to the World Club Challenge against in 2015.Actor and co-owner of South Sydney Rabbitohs Russell Crowe prior to the World Club Challenge against in 2015.Last modified on Tue 19 Apr 2022 18.31 BSTcould be on the verge of an American Dream, a season opener with the potential to make rugby league relevant in the United States.

In 2019 the NRL’s then chief executive Todd Greenberg signposted bold plans, calling Magic Round “a product that lends itself to emerging markets”. “We’d absolutely look at taking it overseas,” he told the Sydney Morning Herald.Australian rules has long attempted to promote the game outside of its heartlands, as far back as the first and second world wars , during which Australian troops organised exhibition and scratch matches in Europe and Asia.

 

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