Perhaps agriculture hadn’t been gripped by The Aesthetic? Could nature itself be tamed into the clean, gentle dreamscape of a girl-boss? While millennial-adored potted succulents and beeswax candles aren’t what fully composes the agricultural industry, I’d say that resurrected reverence for the chastity of homesteading hovers close to The Aesthetic. It might be more broadly recognized as #CottageCore.
Examining The Aesthetic’s contamination of agriculture led me to what might be my answer: manufacturing. Manufacturing and industrial production might just be the last industry sheltered from the sweeping trend of dewy pastels. Unlike real estate, form is weighed much less heavily than function in this instance. What matters is that something works and that it works efficiently. There’s no time for The Aesthetic. There are brass-legged, upholstered dining chairs that need to be cranked out STAT.