Building a sustainable food brand was covered in the fourth episode of the KainCon webinar series, which is part of the nationwide celebration of Filipino Food Month.
She adds, “I always believe in doing business for or with something that you love and enjoy.” In her case, it’s coffee, organic food, and other essentials. It’s preferable if it benefits the environment and society. Juan adds, “You also want to include the environment and to be beneficial also for other people, not only your employees but also your stakeholders.”another question to ask yourself.
“If you can find out who the farmer [of the food] is, the better. It’s best if you know who you can help and whose lives have improved through your business.”
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