Photograph: Dado Ruvić/ReutersPhotograph: Dado Ruvić/ReutersMeta experienced a historic nosedive in value earlier this year amid a major rebrand and shake-ups to its business model – and investors are bracing for another difficult quarter.a record $230bn in market value after a disappointing earnings report in February, in which it revealed Facebook had recorded its first-ever drop in daily user numbers.
One such shift is placing substantial emphasis on Reels, its shortform video content that it has yet struggled to monetize. The company warned in last quarter’s report that year-over-year growth could continue to be affected in the first quarter of 2022 by these issues. Meta has a “formidable competitor in TikTok”, said Williamson, and has yet to create a sustainable business model in response. “They said last quarter they were going to figure out how to better monetize Reels,” she said. “This quarter, we are looking for signs that is actually happening.”
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