Companies say they're going green. Here's how to tell if they measure up.

in February detailing how successful 25 of the world's largest companies have been in their promises to reduce their emissions. Most of those companies, including Amazon, Google, IKEA and Walmart, earned low marks. While all of the companies have promised to reach some form of zero emission, net zero or carbon-neutrality target, just one — Maersk — was found to have"reasonable integrity" to hit its goal. No companies received a high integrity rating.

"It's been around for a long time, actually, because consumers have been responding to these social and environmental claims a lot. And when companies realize, 'Oh, they are responding, they're actually buying products because of green attributes,' they also feel pressured to make certain claims which are not aligned with what they actually are doing," he said.

"You can use these words and there are very few legal definitions around it, depends a little bit on the country," he said."... Using such vague words should kind of ring the alarm bells in the consumer's eyes."

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