As workplaces and borders closed due to Covid-19, the engineering and maintenance sectors were badly hit. This affected our demand significantly. Global lockdowns complicated our supply chain, as we import most of our goods from Europe and the United States.
Covid-19 restrictions prevented face-to-face meetings. To overcome this, we put more priority in our e-commerce and marketing efforts. Social media marketing and setting up our online shop were some of the things we experimented with. Our Instagram page has an engaged audience who give us suggestions on what they want to see next. This is encouraging and we look forward to growing our online audience.
It is great to work with people who embrace our dynamic, youthful and innovative culture. With the aid of our team, we were able to bring forth a modern business outlook in a traditional industry. However, our journey does not end here. We continue to work hard on integrating our online and offline businesses and are going to try to set up a YouTube channel next. To do so, we will need a team of experienced video editors and content producers.Covid-19 has changed the way organisations are structured and we see that as something firms must adapt to.