Making it Work: Sim Local goes global with new tech that allows travellers to avoid costly roaming charges | Business Post

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Sim Local, the Irish-headquartered sim card retailer, expects to triple its business in the next four years after developing technology it claims will make it easier than ever for international travellers to avoid expensive roaming charges.

Killian Whelan, chief executive of Sim Local: ‘There are 300 million intercontinental travellers who fly every year. That’s the size of the market for us.’ Picture: Fergal Phillips

“There are 300 million intercontinental travellers who fly every year,” Whelan said. “That’s the size of the market for us.” The Enterprise Ireland-backed firm was badly affected by Covid-19, with air travel grounded as a result of restrictions imposed in countries around the world. The company’s sales dipped as low as 5 per cent of pre-pandemic levels, and it was not clear how quickly the situation would correct itself. It was, Whelan said, a “horrific” period for the business.

For Sim Local, the development represents a big opportunity, Whelan explained, because it can work with operators to create e-sims for international travellers and make it easier for them to get a local sim in the country they’re travelling to.

 

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