It seems social networks are quickly catching onto the buzz, and are creating new and engaging avenues for black people to continue to redefine what media looks like for them.The Black Voices Fund was started in 2020 to bring new and innovative narratives about black experiences to the forefront of the streaming platform, which has over 2.6 billion users as of 2022.
At YouTube, we’ve always tried to facilitate the rise of diverse voices, all-inclusive of gender and race. Some of the country’s previous grantees include talents we have come to adore in South African pop culture today, such as Lasizwe Dambuza, who you may know for his outlandish videos and quote-worthy punchlines, and John Cena hitmaker Sho Madjozi.The class of 2023 has been allocated a whopping $100 million , as well as prestigious partnerships with a community-based group Future Insiders Programme, which recently expanded to Africa.
Recipients of the grant will be afforded funding for the development of their channels, partner support, training, workshops and networking programmes.
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