Cannes Lions: Issa Rae Challenges Industry to Meet her 60 Percent Diversity Mandate

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The 'Insecure' star spoke out at a Cannes Lions panel on confronting bias.

Rae challenged the global marketing and advertising industries to follow her example, saying it was important to “ave these conversations so that they can educate themselves and spread the word. We task diverse people to spread the word about diversity, when we know what it is already [my] challenge is: hold people to task. Make sure these conversations are being had across the board.”

Her goal, Rae said, was to create a “pipeline” for people from diverse background to rise through the entertainment industry. “We don’t get promoted often, and seeing those people give opportunities to others, I’m most proud of that,” she noted., a Miami-set show about two high school girls who join together to form a rap band, Rae said it was important to have “locals behind the scenes, including writers” contributing. “For people to be immersed in the story, it has to be authentic.”

Rae was speaking on a Cannes Lions panel entitled ‘The Mirror Only Has One Face’ alongside IBM senior VP Bob Lord and Ogilvy global COO Liz Taylor.

 

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All about power and money.... sue should be laughed out of Cannes for that.

Enjoy the lawsuits, bitch

Sounds racist. What is her problem with having 40% or 50%?

also if you want true black representation maybe start by writing your own material. Instead of just taking white iconic shows & making POC versions of them. If would be called appropriation if done the other way round.

its never gonna be enough for the likes of her. cause Im 100% certain that black people are already vastly exceeding their 12% of the population quota. You see it clearly on american Tv & even in films. some news shows they are the majority presenters.

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Issa Rae Challenges Advertising Industry To Follow Her Mandate For More Diverse Sets: Cannes Lions 2022Issa Rae has revealed she mandates that all of her sets are at least 60% diverse. The Golden Globe-nominated star and creator of Insecure disclosed the directive as she laid down a challenge to mar… Issa Rae is the moment LennyHenry This is so funny, all adverts have a black person in now white people are a minority its pathetic companies are scared to do a white advert
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