ed a successful logistic strategy for her business. So far, she has continued to utilise innovation to break the mold.
Oderinlo is a serial innovator. She kicked off her career as an interior decorator before branching off to launch her events company in 2006. Subsequently, she recognised the need for expansion into rentals through the addition of a rental division to further cater to clients from sectors such as banking, telecommunication, real estate, and tech while serving as a conduit to boost other small and medium-scale businesses that lacked capacity.
“I went for a lot of training and I saw that the Nigerian system is too open, the entry is just too low,” she lamented. “Anybody can wake up today and become an event planner. And to make matters worse, if you have the money, you can start your rental business without even having the basic knowledge of how the business works.”