On how Diablo: Immortal makes its money despite being free to download
“You download a game; you play it for a while. If you want to advance just a little bit faster — not have to collect all those items all by yourself — you can just throw a couple of bucks at it and get those items right away. That is more or less how Diablo: Immortal works. It's just that it's significantly deeper. There are a lot of different kinds of characters you can choose. This is a medieval setting. You're clicking on little skeletons in order to destroy them.