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BIC to increase investment in Nigerian market – THISDAYLIVE

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BIC, a world leader in stationery, lighters, and shavers, has said it would increase its investment in the Nigerian market to meet the demand of Nigeria’s fast-rising young population.

senior vice president, and general manager, Middle East and Africa, Peter Van den Broeck, made this known recently during a media briefing.

“We are investing in the country, from job creation to youth empowerment, to supporting education and environmental sustainability. Last year alone, BIC reached 25,900 students and 1,200 teachers in 233 schools through its school activation program which aims to support teachers to get their job done by providing them with the necessary writing instruments and material.

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