Nutritics targets UK expansion as data business makes ‘Foodprint’ breakthrough

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Open access: Nutritics was founded in 2014 by brothers Damian and Ciarán O’Kelly, who built an app that tracks the nutritional composition of food items. Today its clients include Disney, the Restaurant Group, and Aramark in Ireland.

Nutritics, a food data management company based in Dublin, is aiming to grow its market share in Britain this year ahead of a plan to expand into the US by 2024.

“About 70 per cent of our business is in the UK, and we see quite a large market opportunity there to further expand that,” Nolan said. “At some point after that, we will look to the US. It’s not something we’ll do in the next six or 12 months, but beyond that we will look at it.” “If you look at the markets we were selling into, there is definitely opportunity, but the scale when it comes to selling to sports teams is potentially quite limited,” Nolan said. “That was around the time when allergens on menus were becoming mandatory – food service providers had to start telling their customers what allergens were in their products.”

 

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