Netflix Touts Record 7.7% Share Of Total TV Viewing In June, Defends Binge-Release Model As Key Part Of Its “Significant Long Term Business Advantage”

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Netflix jumped ahead of Thursday’s planned release by Nielsen of monthly viewership through TV sets, revealed in its second-quarter shareholder letter today that its share of total TV viewing…

The Lincoln LawyerHow release strategy correlates with tune-in continues to be the subject of vigorous debate. While Netflix’s signature binge-release strategy — a marked contrast with the typically one-episode-at-a-time method of Disney+, Apple TV+, HBO Max and other rivals — has served it well by some measures for the past decade, skeptics have questioned the company’s insistence on it during such a reversal of fortune for Netflix.

Why keep burning off all of that programming, the criticism goes, when a phenomenon likeIn the shareholder letter, the company appeared to push back and defend its methodology, though it did not draw attention to the fact that both“As a pure play streaming business, we’re unencumbered by legacy revenue streams,” the letter said.

 

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