Who Shirt Company Lines Up Five Design Patents

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The Who Shirt Company has been awarded five patents for designs that feature built-in bras.

A crewneck cashmere sweater is called “Ruth,” an homage to the late Ruth Bader Ginsburg. The crewneck design is meant to be a wink at the late U.S. Supreme Court Justice’s collection of collars. She and Sandra Day O’Connor, the first female U.S. Supreme Court Justice, agreed that wearing jabots — traditional lacy ruffles with their robes — would be appropriate.

There is a cotton turtleneck called “Maya,” named for the late writer Maya Angelou. The long-sleeved V-neck “Simone” hails to the philosopher Simone de Beauvoir and the long-sleeved jewel-neck sweater called “Amelia” is in honor to the late aviator Amelia Earhart. The Made in the USA collection also has a philanthropic component: Through a partnership with the Estée Lauder Breast Cancer Research Foundation, The Who Shirt Company donates $5 from every item that is sold.

 

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