Boity’s bold new business venture into hair — and her tips for wig newbies

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Be You, in partnership with Frontrow, celebrates women's hair.

There's no stopping the Boity Thulo empire, from beauty to beats the star is expanding her love for business with a new hair line — Be You.

With the mantra “you do you”, Be You, in partnership with hair extensions business Frontrow, drives home the message of not subscribing to one type of beauty. “Just because I am vouching for us to take care of our 4c or that there should be a more inclusive luxury for natural hair does not mean I'm saying I'm not going to wear a wig again. It's almost me saying I can do both,” she asserts, noting the expectations that often burden women.

The wig range features three main branches, namely “boss bae” for the fierce women, “the queen” for the relaxed “at home” look, and for those who love to turn heads, “the showstopper”.

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