The crumbling of newspapers’ ad-based business model began with the migration of classified ads to the internet. In 2000, they gave newspapers $19.6 billion — about a third of papers’ revenue. In 2013,Google’s $51 billion in ad revenues eclipsed American newspapers’ total ad revenues of $23 billion. By 2018, revenue from classifieds was just $2.2 billion.
The “awareness threshold” — 60 percent of a cohort using social media — was reached for urban, college-educated 18- to 49-year-olds in 2011. A more conservative demographic crossed this threshold in 2016, the year of a political earthquake that provided the mainstream media with a commodity they could sell to digital subscribers — Donald Trump as “existential danger.”
the 'newsfeeds' then only represent what the most offering price and interests want to be seen ontopof 'news' so petrolconcerns have blundered decennies of climate protection, nra allways have more of the guns on sell and 'usefulidiotjones' high up.. how can journalism do with it
thing is media thought smart to get under the yoke of megamedia flasbc glog click business although they very well knew these concerns manipulate click counts 'seentags' 'like' 'friends' as much as they want to made the most profits, to bring on top of list the mostpaying client
Admittedly I didn’t read this article. But I’m pretty sure it’s about something George Will thinks. So f*** that.