The HySpeed is McLaren’s latest move in fashion to sell clothing and accessories that drum up hype for the supercar brand. Photo: Athletic Propulsion Labs
The limited-edition line, called HySpeed, are running trainers in five colours infused with design elements from McLaren’s supercars like its seats and aerodynamics, with a carbon fibre plate and nitrogen-infused cushioning.Read more:At US$450 , the line is APL’s most expensive to date and will be sold at its store in Los Angeles and retailers including online luxury shop Net-A-Porter, Italy’s Luisa Via Roma, Hong Kong’s Pedder Group and Level Shoes from the United Arab Emirates.
The company has previously linked with designer labels including Belstaff and Rhude on apparel collections and sells eyewear with sustainable brand SunGod. Its shareholders include investment firm Ares Management Corp, Bahrain’s sovereign wealth fund Mumtalakat and Saudi Arabia’s Public Investment Fund.