And these are just the first steps in the Virtual Evolution. But how and why is it happening?For a new technology to truly catch on it needs support from inside the industry. Take LED lights as an example. LED Lighting today has become a standard in studios around the world, but when Chinese manufacturers first introduced LED Lights to the video production industry over 15 years ago, they weren’t even a consideration by the industry.
Even the mention of Virtual Production in industry articles has skyrocketed in the last two years suggesting this is no longer just a technology fad but a growing industry trend. In addition to this, many industry-wide surveys like this adoption sentiment survey below by, suggest the majority of video professionals are open to the adoption of Virtual Production. These numbers are only expected to increase as the industry continues to shift to Virtual Production in the next 18-24 months.
Simply put, it’s imperative that standards are established in order for a new technology to go mainstream, but where are they? ) has been the organizing body for the video industry to set standards for codecs, color science and other important protocols. Major early adopters in Virtual Studios, like Pixomondo, Final Pixel, XR Stage, Orbital Studios, PRG and Vū, have not only proven the business model but have all already invested in additional studios to expand their businesses, which is a key marker to where the industry will go next.
It's possible that the future of Virtual Production is a Cloud Based Virtual Studio Network that fully dematerializes the entire production process as we know it. That’s right, virtual everything. If it sounds crazy, consider the fact that this has already happened in the early 2000s.