The third decade of the millennium looks quite different for the Korean entertainment scene compared with just a few years earlier.
“To see this as new is to reveal your own cultural bias,” says Jeong Taesung, a former CEO of Korean film behemoth CJ Entertainment and who is now running his own startup in Southeast Asia. “Korea has been making inventive, high-quality films and TV productions for more than 20 years now, as everybody in Asia has known for years. K-pop idol groups were conceived more than two decades ago. And BTS has been around for the best part of a decade.
For the music business, COVID was a disaster, and put a hard stop to the concert business and the myriad in-person fan events that were typical of Korean contemporary music sector. “Similarly, we used our YouTube channel to announce that there’s going to be an online event. We were able to see fans all over the world react immediately. So, in some sense, it was more efficient and effective because everything was done online.”Corp., the agency behind BTS, is a master of digital promotion. It constructed its Weverse portal to support the band’s unprecedented fan outreach efforts.
“There were more changes in the past three years than the previous 15 years that I worked in this industry. The largest change was distribution. It’s fair to describe it as revolution,” says Kim. “Before COVID, [TV] distribution was divided into two sides, local and international. Once we’d sold our content overseas, we’d just sit and wait for the results. Now we see our content playing all over the world [and get to see how it is working].
The raging success has not been lost on Korean producers, Netflix’s streaming rivals and Korean lawmakers .
I saw an interview with a Netflix official in an article a few months ago.
A fact that some media or some people overlook... The popularity of Korean dramas brings sponsors. Netflix also produced more Korean dramas because of the popularity of Korean dramas in various countries, a Netflix official said.
To be honest, why are Korean dramas more popular than other Asian dramas? The popularity of Korean dramas did not happen overnight. People who watch Korean dramas watch it for fun, quality, and many other reasons. However, some media overlook this point.
“Korea has been making inventive, high-quality films and TV productions for more than 30 years now, as everybody in Asia has known for years.”
……“To see this as new is to reveal your own cultural bias.”…… “BTS has been around for the best part of over a decade.” SAY THAT!!!😮💨