Sales launched a few weeks ago in approximately 80 private liquor stores, and Bomb Beverages Inc. CEO Stefana Prodea estimated to BIV that sales have exceeded $120,000.
The inspiration for the product came when Prodea moved from B.C. part-time to Austin, Texas, and met Joseph Legere, who had invested in a brewery that had bought a sake production plant in order to acquire its equipment. The group's first financing round netted $3.5 million from what Prodea described as being "dozens of angel investors."
They also hired a part-time marketing co-ordinator and a couple people to find private stores willing to carry the product and to manage distribution. Another 10 brand ambassadors were hired to pour the product as samples to shoppers at the stores. The niche category of wine and fruit coolers has had an even steeper decline. British Columbians spent $2,034,549 in the three months ended June 30, down $255,296, or more than 11.1 per cent, from the same quarter in 2021.
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