in 2021. A certified fashion entrepreneur, she has showcased her collections in some of the world’s fashion capitals, including London, New York, Paris, Lagos and Nairobi.
I’m from a close-knit working-class family and the first of five children. My late parents worked with the Nigerian Ports Authority for over a decade, however, my mum quit to set up her restaurant business at some point, while my dad continued till he retired. Upon my graduation after my first degree, I worked with three different corporate sectors for a few years, but the truth was that I never had job satisfaction at the time. So, as awkward as it sounds, I kept on changing jobs every year between 2002-2005. While I was still working in the corporate sector and doing my fashion business as a side hustle, I realised I was actually making more money from selling clothes, bags and Shoes than my Salary.
Nigeria is a consumer market and remains one of the biggest markets for luxury goods and I felt as an affordable luxury brand, it was important for DIDI Creations to have a presence in Nigeria. I believe the presence of the brand in Nigeria will enable us to cash in on the middle-income earners and high-net-worth clientele. Since I launched the brand a decade ago, Nigeria and the United States have remained our biggest markets to date.
It’s rare to have designers fuse adult collections with that of children, how did you pull this up with DIDI Creation Kids? Do you see yourself ever relocating fully to Nigeria someday and still sustain DIDI Creations globally?
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