Startups come in all shapes and sizes. But when your business model seeks to replace one of the most simple, ubiquitous products on the planet — plastic bottles. It has to be unbelievably brilliant to have any chance at success. Enter Ooho edible water, an “edible bottle” created by startup Skipping Rocks Lab, which rebranded into a company called. It’s a product that was perfectly suited for internet hype.
Unlike bottles, single-gulp water is not something most of us need or would even find a way to use daily. The membrane is pretty delicate, as demonstrated in videos showcasing Ooho being drank. It is not something you’d toss in a bag or backpack on its own. And because the membrane is edible. If Skipping Rocks envisioned Ooho being sold at grocery stores, it would mean selling it within another external packaging. This is because of the delicate, edible membrane.