A Pittsburgh company's dream to put 'smart labels' in your home may soon become a reality

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IoT is making our homes 'smart,' as we increasingly buy objects that are able to communicate with us, and each other, entirely online.

Pittsburgh is home to the first IoT device in history. In the 1980s, a group of graduate students and a research engineer at Carnegie Mellon made a Coke machine connected to the internet. The information it posted online? Its soda-can inventory, updated in real time.

But cybersecurity experts say the growing number of internet-connected devices creates thorny privacy concerns, especially when they enter somewhere as intimate as our homes.Take a smart-labeled shampoo, for example – something Adrich has tested."You're literally naked in the bathtub and some big tech company, and big soap company, is watching you," said Michael Madison, a law professor at the University of Pittsburgh."That's literally what's happening.

Mr. Madison, who teaches contract law and tech law, has seen"an enormous number" of his former students go to work for clients to draft Terms and Conditions, the legal lifeblood of data collection.

 

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