last month, Proton is finally getting the ball rolling with the creation of a new company, Proton New Energy Technology . This entity will not only handle Malaysian and Thai sales of the brand’s electric vehicles but also Proton’s own “new energy vehicles,” a term used in China to refer to all electrified vehicles, including hybrids and plug-in hybrids.
Joining him is chief brand officer Salawati Mohd Yusoff, bringing with her 25 years of experience in the local automotive industry, along with chief information officer Sua Chek Hoong who has been in the communications and IT industry for the past 20 years. The trio will report to a board of directors that includes Proton CEO Li Chunrong, deputy CEO Roslan Abdullah, CFO Wang Huaibing and VP of human capital and admin Amran Mohd Tomin.
According to Li Chunrong, “our studies show consumer hesitancy to adopt new energy vehicles is tied to their concern about charging availability. Pro-Net intends to address the issue with a two-pronged approach combining the installation and maintenance of home-based chargers with a comprehensive public network to be built with partners specialising in the development and running of charging stations.
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