OPINION | What companies and government bodies aren't telling you about AI profiling | Fin24

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The writers approached 14 firms in financial services to find out how they use AI to profile customers. But a disturbing lack of transparency makes it very difficult to exercise the rights provided for in terms of SA's data protection law, they found.

The writers approached 14 leading firms in financial services, e-commerce and retail - as well as two government bodies, to find out how they use AI to profile customers.

But a disturbing lack of transparency makes it very difficult to exercise the rights provided for in terms of SA's data protection law, they found. Get 14 days free to read all our investigative and in-depth journalism. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed.

 

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