Ford buys into Chinese market with EV subsidiary

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Ford buys into Middle Kingdom market with China EV subsidiary

Ford is choosing to forgo dealerships for its China operation, opting instead to go with a direct-to-consumer sales model. According to its WeChat statement, Ford plans to create 106 sales outlets in 43 cities across the Middle Kingdom, with the first store opening in Shanghai by the end of 2022.In its statement, Ford Electric Mach Technology said its creation accelerates the implementation of Ford's China 2.

Mobileye specialises in computer vision and that tech has already found its way into a car from Chinese EV-maker Geely. The companies now plan to collaborate on three more marques. Some of the vehicles will be exported globally.Ford's first all-electric vehicle exclusive to the Chinese market was the Mustang Mach-E SUV, launched in late 2021, which Chinese automotive news site Dongchedi reported hasFord doesn't dispute its poor performance in the east-Asian nation, saying that its second-quarter sales in China were.

In total, Ford said it sold 120,000 vehicles across China in Q2 2022, with 50,000 of those coming in June alone. While overall sales were down, Ford said the Mach-E did get a boost, and was up 16 percent"following initial delivery to customers in December." ®

 

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