Tech Companies Are Reconsidering an Old Enemy

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Nobody likes being asked to wait, but recent political history has shown that a completely frictionless internet has its own dangers.

, a unit within Google that addresses threats to open societies. She leads an interdisciplinary team that researches and develops technical solutions to a range of global security challenges, including violent extremism, repressive censorship, hate and harassment, and harmful misinformation.

The emphasis on speed and ease of use makes sense—technology has always served to complete complex tasks faster and more easily. But as our tools have become more refined, and the information environment more complex, the speed at which information can reach us at times outpaces the rate at which we can fully process it.

A simple design change, however, can substantially alter people’s likelihood of sharing information they believe to be false. Serving individuals “accuracy prompts,” which ask them to evaluate the accuracy of an unrelated headline before they share, can shift their attention from a knee-jerk reaction to their underlying values, including their own commitments to accuracy.found that these types of interventions can reduce sharing of misleading information by 10 percent.

 

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For details on our research that is discussed in this piece - showing that shifting attention to accuracy can reduce the sharing of misinformation - check out this thread👇

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