A number of high-profile corporate sponsors and organizations have dropped their support for Hockey Canada’s men’s programs for the 2022-23 season amid growing criticism on how the organization handled alleged sexual assault cases.In June, the Bank of Nova Scotia said it would pause its sponsorship of Hockey Canada until steps were taken to improve the sport’s culture.
“We’ve communicated to Hockey Canada on many occasions that the organization needs to take strong and definitive action before it can regain the faith and trust of Canadians,” the spokesperson said.The company will continue to fund Canada’s women’s, youth and para hockey teams.
In a statement over email on Thursday, the company said it would “not be sponsoring Hockey Canada’s men's hockey programs for the 2022-23 season, including the upcoming World Juniors tournament.”