The Entertainment and Media industry is a considerable economic driver in many African countries, and just like the rest of the world.
This year, the focus of the Africa Entertainment and Media Outlook 2022-2026 report is on the fault lines.The report assesses evolving consumer behaviours — and the advertising spend that follows those behaviours. As business models shift to meet consumers where they spend their time , several fault lines are opening up. In 2021, South Africa, Nigeria and Kenya saw strong growth in entertainment and media revenue.
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Africa's entertainment and media industry becomes more digital, more mobile - IT-OnlinePwC Africa has released its latest industry insights from the Africa Entertainment and Media Outlook 2022-2026 which indicates the E & M industry is a considerable economic driver in many African countries and, just like the rest of the world, large sectors within the industry were adversely impacted by Covid-19. However, its latest analysis of […]
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