Finance guru tips Man City to strike new deal amid double-your-money Erling Haaland reveal
Man City can use Erling Haaland’s commercial appeal to secure an improved kit deal when the current agreement with Puma is up for renegotiation.about the Norwegian’s seismic impact on and off the pitch for City. The 22-year-old did not find the back of the net in last Sunday’s 1-0 defeat at Liverpool but has netted a remarkable 20 times in 14 appearances since his move from Borussia Dortmund.last Friday , his arrival has led directly to a 101 per cent upswing in shirt sales.
City’s parent company City Football Group struck a £65m-a-year deal with Puma in 2019 that covers their 12-team empire, although most of the cash goes directly to the East Manchester club. Plumley suggests that they will use shirt sale figures to barter for an upswing on that figure in the future.