The new menopause market has been well and truly tapped | Eva Wiseman

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The menopause market is worth an estimated $600bn – and producers are falling over themselves to target women with everything they might need, from underwear to scents

Get on board: ‘New products and services marketed towards menopausal women include special underwear, scented sprays for hot flaushes, a skincare range tailored to fluctuating cycles, dedicated shampoos and beauty treatments…’Get on board: ‘New products and services marketed towards menopausal women include special underwear, scented sprays for hot flaushes, a skincare range tailored to fluctuating cycles, dedicated shampoos and beauty treatments…’or my birthday last week, the algorithm gave me...

Things started changing. A month after McCall’s first documentary on the subject broadcast in 2021, one pharmaceutical company reported a 30% rise in demand for HRT products. Then corporations like Channel 4 and Google announced dedicated “menopause policies”, leading to 600 companies signing the “”, promising to support women in the working environment. This week MPs are calling for NHS health checks for 45-year-old women, and free HRT prescriptions. All good.

 

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