"It's a white-hot moment for the intimates category," said Denise Incandela, executive vice president of apparel and private brands at Walmart U.S. "We wanted to take our leading brand, which was Secret Treasures, and reimagine it to offer the quality and elevated prints and premium design details, as well as a new brand name and colors and packaging and modernize in a way that brings us into the future.
Joyspun shoppers will see a more modern spin on basic items from bras to underwear. All of the items sell at a low price pointwith bras starting at $11.98. Prices range from $7.98 for a sleep shirt to $34.98 for a quilted robe.has drawn more high-income customers to its stores Joyspun is also hitting Walmart's stores and websites ahead of the holiday season. Incandela declined to say what percentage of intimates and sleepwear sell during the fourth quarter, but said it's the biggest sales season for the categories.
Can they also power wash the shit and piss off the sidewalk at the entrance of their Westbrook mall location in Calgary?