Miami Heat end naming-rights deal with embattled crypto company FTX

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The Miami Heat and Miami-Dade County are ending their short-lived naming rights deal with the embroiled cryptocurrency company FTX.

The county, which owns the arena, struck a 19-year, $135 million sponsorship deal with FTX in March 2021 and renamed the stadium FTX Arena in June.

On Friday, FTX CEO Sam Bankman-Fried stepped down from his position as the company filed for Chapter 11 bankruptcy, after scrambling to shore up an $8 billion liquidity crisis that has left investors unable to claim their funds. “The reports about FTX and its affiliates are extremely disappointing,” a joint statement from the county and team read. “Miami-Dade County and the Miami HEAT are immediately taking action to terminate our business relationships with FTX, and we will be working together to find a new naming rights partner for the arena.”Miami-Dade County and the Miami HEAT have released the following statement

 

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NBA's Miami Heat to terminate relationship with FTX, will get new arena name | CNN BusinessNBA's Miami Heat and Miami-Dade County have terminated their relationship with bankrupt cryptocurrency exchange FTX and will search for a new naming rights partner for their arena in downtown Miami. Lol no shit?!! Its crazy how fast people get dropped Thanks, I’ve been thinking a lot about logos (real, faked & value: real or not) as a brand PR experience way of meditating re: this FTX mess in news. Via first no om crypto as no FDIC insured status check like banks. And then Enron given creds of who handling FTX. Now this,
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