was in her late 20s when she accepted a job at Prometheus Real Estate Group, a company that’d been founded by her father, Sanford Diller, some 25 years earlier. Safier, who had previously decided she wanted to chart her own professional path, thought of the job as something of a break: time she would get to spend working alongside her dad.
“When I came in, a lot of apartment real estate was owned by public companies,” Safier said. “There really was a need for buildings with a real sense of creation, a unique approach to real estate.” Your father founded Prometheus in 1965. Did you always know you wanted to pursue real estate as a career?
We have one project that just finished up leasing in Portland called Saltwood. It's story is about transformation — the idea that you leave a better person than you came. Salt has a restorative quality, and wood is a nod to the Slabtown District, where the project is, that is located near a lot of lumber yards. There’s a greenhouse on the top of the roof, with an herb wall; the project has a sunroom. There’s a spa. Every element of the experience has that restorative quality.