effect”, when the excitement surrounding the event boosts tourism, jobs and investment in the host country.in market activity during World Cup season. The reason is simply that matches coincide with trading hours.
With most viewers being digitally connected, brands are keen to capitalise on the World Cup hype, ushering in a stream of digital marketing opportunities. One can expect the same as the 2022 season kicks off. Food delivery platforms will cheer as it has been a rough ride. Delivery Hero, the parent company of Foodpanda, saw share prices dip by a third in February, after releasing disappointing earnings guidance for 2022. Following aLooking at the overall picture, markets will continue to face strong headwinds and uncertainties brought about by geopolitical issues such as the Russia-Ukraine war.