Jack Daniel’s takes Arizona company to court over dog toy

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Jack Daniel's is howling mad over a squeaking dog toy that parodies the whiskey's signature bottle. Now, the liquor company is barking at the door of the Supreme Court.

Jack Daniel's has asked the justices to hear its case against the manufacturer of the plastic Bad Spaniels toy. The high court could say as soon as Monday whether the justices will agree. A number of major companies from the makers of Campbell Soup to outdoor brand Patagonia and jeans maker Levi Strauss have urged the justices to take what they say is an important case for trademark law.

The toy's maker says Jack Daniel's can't take a joke. “It is ironic that America’s leading distiller of whiskey both lacks a sense of humor and does not recognize when it — and everyone else — has had enough," lawyers for Arizona-based VIP Products wrote the high court. They told the justices that Jack Daniel’s has “waged war” against the company for “having the temerity to produce a pun-filled parody” of its bottle.

Blatt wrote that a lower court decision provides “near-blanket protection” to humorous trademark infringement. And she said it has “broad and dangerous consequences," pointing to children who were hospitalized after eating marijuana-infused products that mimicked candy packaging.

 

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This is too punny

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